TUI BLUE is the global flagship hotel brand of the TUI Group having opened its first hotel in May 2016. With nearly over 100 hotels around the world and a vision for further expansion, our portfolio also includes hotels that are operated by external hotel partners according to our quality standards.
OWNERSHIP STRUCTURE EXPLAINED:
Some of the hotels in the TUI BLUE portfolio are owned, which allows us to have autonomy over operations and retain all revenue and profits. You can easily identify our owned hotels on our My TUI Hotels website by their special ‘Owned’ banner.
The rest of the units fall under other ownership models where we either collaborate with hotel chains like RIU, Karisma, Atlantica or simply have a different management agreement. This franchise model allows us to quickly expand our portfolio and is also how we hope to add over 200 hotels in the coming years.
At TUI BLUE, we believe that every moment of your holiday should be special and unforgettable. That is why all our hotels are thoughtfully designed with our customers in mind.
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THE CORE PILLARS OF TUI BLUE
At TUI BLUE, all of our hotels showcase the three core high TUI BLUE standards. You’ve got expert BLUE® Guides at your beck and call, authentic regional dishes using local ingredients, and activities tailored to your pace. Plus, every hotel’s designed to immerse you in your location, so you will get a true feel for the place.
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SERVICE WITH A PERSONAL TOUCH
Our local experts and dedicated BLUE® Guides offer a personal touch for our guests to make their experience as memorable as possible. They are the heart of TUI BLUE and love to share their knowledge with guests to make their holiday as unique as possible. And with the BLUE® App guests have access to loads of activities and handy hints just a tap away.
BLUE® GUIDES:
Our BLUE® Guide team have insider knowledge to provide a local perspective and can be reached via the BLUE® App, but also in person at all our hotels. Some BLUE® Guides are also specialists for BLUEf!t®, food and beverage or even excursions and can be identified by their BLUE® Guide lanyard.
KEY FACTS:
Service at eye level always having an open ear for wishes, questions and feedback
Have insider-knowledge with the best tips
Distinction of general and specific BLUE® Guides- specialists for specific division (e.g. Fitness, Bar or Spa)
360° support before, during and after the vacation
Multiple options to contact the BLUE® Guide (in person at hotel or via BLUE® App)
Optional BLUE® Guides Desk at the lobby area
BLUE® APP:
Think of the BLUE® App as a personal digital assistant. Guests can reach out to the team 24/7, before, during and after their stay at any TUI BLUE hotel. The ‘Daily Programme’ lets holiday goers discover all the exciting activities and events taking place, whilst the digital ‘Pinboard’ let’s them connect with other guests and share experiences.
Customers can also enhance their stay with restaurant reservations, online check-in, selecting their room (selected hotels) and booking their place across a variety of sports and activities.
More information on the BLUE® App can be found further down this page.
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FOOD WITH LOCAL FLAIR
A wide variety of regional and international delicacies can be enjoyed at our TUI BLUE hotels with a choice of global buffets and fine- dining à la carte menus, too. As well as giving you an authentic taste of regional dishes, our chefs are experts at everything from gluten-free to vegan friendly fare. Guests can also experience live cooking, regional cuisine and international twists at defined restaurant and bar concepts.
CUISINE:
Light, fresh and healthy
Regional mixed with international twists
Caters to all kinds of dietary needs, lifestyle & allergies
Healthy & green
SPECIALS:
Beach barbecue 6 x per week in the Beach Restaurant
Daybeds with F&B services
Theme nights
Show-cooking at buffet restaurants
Grab & Go area for take-away offers
BLUEf!t®:
Cater to dietary/lifestyle requirements
Vegetarian/vegan
Low carb
Nutritious food
The below restaurant/bar concepts are available in our hotels. All hotels have The Bar and The Restaurant and depending on which type of TUI BLUE you book they will also include the outlined additional a la carte restaurants.
THE RESTAURANT is the central dining venue and offers a globe-trotting buffet and several live cooking stations.
There are family-sized tables available with dividers and also zoned areas for adults.
THE BAR is dedicated to delivering the highest quality and bespoke drinks selection to the well-travelled guests of the hotel.
The Bar is the central meeting point of the hotel, featuring signature cocktails and a premium range of coffees.
TAVERNA is the speciality restaurant that offers locally influenced dishes that are presented in a meze/tapas style to encourage kids to try new things.
Guests are entitled to one visit per week, as part of their All Inclusive offering.
CULINARIUM is our a la carte restaurant. It can have local influenced names depending of the destination of the hotel. Enjoy locally inspired cuisine providing 4 course menus.
THE GREEN & GRILL RESTAURANT is an optional speciality restaurant serving dinner in a modern and contemporary environment with a focus on international healthy and lightly grilled food items.
THEA’S COFFEE SHOP & JUICE BAR offers an international brand of coffee and high quality fresh squeezed juices as well as take away food at an extra charge. Similar to other take away coffee shops.
TAILORED ACTIVITIES
Across all of our TUI BLUE hotels, customers will always find that the activities and entertainment on offer and been fine-tuned to them.
Our BLUEf!t® programme specialises in fitness and holistic wellbeing. So, whether guests are looking to relax and let off some steam or work on their strength, they will find something to suit them. In all our hotels you will also find well-equipped gyms, outdoor fitness areas and innovative classes.
In addition to BLUEf!t®, we also offer everything from garden parties to get-up-and-dance shows, fun-filled kids’ clubs to cocktail-making classes and our TUI experiences give guests a taste of local culture.
HOTEL ACTIVITIES Choose from a variety of activities from the daily program in the BLUE® App. Lots of educational workshops and fitness courses for all body types await. The BLUE® Spa offers time for relaxation.
BLUE® Spa
BLUEf!t® courses
Cocktail courses
Language courses
Cooking classes
Wine tasting
Watersports
FAMILY ENTERTAINMENT Our little ones love the TUI BLUE characters. They appear around the resort and in various kids clubs for separate age groups and invite for a fascinating show in the evenings.
Kids’ Clubs
BabyClub
Swim School
Sports and games
Kids shows
Family activities
EXCURSIONS The huge offer of local excursions provided by hotels and TUI Musement invite our guests to learn all about their holiday destination. Guests can ask BLUE® Guides for their favourite spots.
Mountain bike tour
Hiking
Ski tours
City excursions
Guided tours
Animal sightings
Scuba diving
ENTERTAINMENT Guests can enjoy peaceful live music under the stars, move their feet with dance hits interpreted by local bands or get fascinated by artistic acts from local artists.
Live music
Piano player
DJs
Local artists
Production shows
Musical shows
BLUEf!t®
Meanwhile, our BLUEf!t® programme specializes in fitness and holistic wellbeing. Guests can expect professional fitness classes and relaxation exercises that often take place outdoors with breathtaking views. Many of our hotels also have well-equipped gyms for individual workouts.
Holiday goers can see the up-to-date daily BLUEf!t® programme in the BLUE® App even before they arrive. No matter what their fitness goal is, they can choose the activities that fit best for them, these include:
STRENGTH & ENDURANCE
Improve your fitness
Train your entire body
Develop endurance
Use the entire diversity of exercise possibilities
FLEXIBILITY & BODY CONTROL
Train your flexibility, precision
Resilience with special techniques
Refine your body consciousness
Face complex demands in a healthy and flexible manner
Minimise stress in your daily life
RELAXATION & MENTAL BALANCE
Meditation and specific exercises
Balance stressful tendencies with sauna, wellness and massages
Bring your body with nature and yourself into harmony
HEALTHY NUTRITION
Goal oriented nutrition
Experience positive effects during sport and in daily life
Explore tasty possibilities to eat permanently healthier
Find out easy ways to prepare healthy food at home
FIND THE TUI BLUE THAT SUITS YOU
With an expanding portfolio, we have made it easier for customers to find the perfect hotel for them. All our hotels showcase the same high TUI BLUE standards, but some are sculpted specifically for a certain travel party.
We have introduced a new Traveller Type and Highlights for flexible search options and simple to understand filtering. Here’s what to look out for:
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TRAVELLER TYPE
ADULTS ONLY
These chilled-out properties are ideal for restful, child-free breaks, with plenty of local flair thrown in. Activities are tailored for adults, and there are sophisticated music and dance performances after dark.
Dedicated relaxation areas, couples’ spa sessions and luxe room upgrades give these hotels a classy edge, and you can take time for two with just-for-you seating areas and candlelit dinners.
These trendy hotels are often cozier hotels that are located by the sea and in other scenic locations.
Core USP’s:
For guests aged 16+
Smaller hotels in stylish surroundings
Peace, quiet and relaxation
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HIGHLIGHTS
In addition to the Adults Only Traveller Type, the new Highlights allow you to fine tune your hotel selection to find the perfect match for every customer. Here’s what to look out for:
FAMILY FUNFOODIE DISCOVERYSTYLESMALLER HOTELS
But remember our hotels with a Traveller Type or Highlight are just a snippet of our full TUI BLUE collection. Some hotels come with no highlight or extra tag, but they still showcase the best of what TUI BLUE has to offer. All our hotels are unique to each other and specialise in superb regionally inspired restaurant menus and tailored activities.
FAMILY FUN
The spotlight is firmly on family-friendly breaks at these hotels. They take our trademark top-quality family facilities, and ramp them up with first-class kids’ clubs, bigger activity rosters and exciting evening shows.
These TUI BLUE hotels offer various activities, sports and entertainment programmes all aimed at spending quality time together. They feature spacious pools, family rooms and a wide range of family-friendly facilities.
Age-appropriate activities are also available through separate Kids’ Clubs for 3 to 5-year-olds and 6 to 11-year-olds, along with a BabyClub crèche for 0 to 36 months.
Core USP’s:
Larger resorts with family friendly facilities
Activity programme for all generations
Kids’ Clubs with professional childcare
Exciting entertainment programme during the day and evening
Restaurants with international cuisine as well as special children’s buffet
FOODIE
Food and drink really stands out at these properties – guests give them top scores, and you can look forward to meals that go above and beyond TUI BLUE’s usual high standards.
Core USP’s:
Top 10% Hotels
Global review index on F&B
DISCOVERY
These hotels are all about location – they’re in spots that are suited for exploring, whether that’s a culture-filled city centre, a nature hotspot or somewhere scenic.
Core USP’s:
Hotels at special location e.g City, Lake, Mountains, Nature
STYLE
Standout architecture, eye-catching interiors and unique decor are the hallmarks of these hotels. They really have the wow factor when it comes to design.
Core USP’s:
Hotels notable for their unique identity and stylish design
SMALLER HOTELS
Things are cosy and more intimate at these hotels – they have less rooms than the rest of the TUI BLUE collection so you never feel crowded and come with a more home-like feel.
Core USP’s:
Hotels with less than 150 rooms
NORDIC SPECIFIC HIGHLIGHT: TUI BLUE VILLAGE
TUI BLUE Village hotels are always located by the sea and have an inviting atmosphere that appeals to Nordic guests. Here, all moments are bright. It’s easy to get along, regardless of whether you’re a multi-generational family, a couple or a group of friends.
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BLUE® CONNECT
With the BLUE® App guests can always have their holiday planner with them. All of our TUI BLUE hotels are equipped with free Wi-Fi so the app can be used without worry.
The app features comprehensive information about the hotel and surrounding area and is a personal digital assistant with bookable activities and a 24/7 communication offer.
The app can be used to access the following features:
PROGRAM: Keep track of everything going on in the hotel
INFO: Access all information about the hotel and its surrounding area
SERVICE BOOKING: Order a variety of services and extras 24/7
TABLE BOOKING: Easy reservations tool for the speciality restaurants
ONLINE CHECK-IN: Submit check-in details digitally and save time on arrival
ACTIVITY BOOKING: Save your place for exciting activities and relaxing moments
PINBOARD: Reviews, questions and communications platform for guests
CALL: All relevant hotel telephone numbers at hand
MORE: The BLUE® App constantly receives updates with more features
*Please note some features are not currently available in all hotels
Please encourage your customers to download both the TUI App (allows them to review their booking details, transfers, flights) and the BLUE® App. We recognise having two apps is less than ideal, but until we find a way to combine this information, it really is the best way for customers to have all the information they need for their holiday at their fingertips.
Rent a bike and cruise the beautiful island of Sylt with endless beaches
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